Smart Click Routing

Route every click like it has somewhere smarter to go.

Create intelligent links that route visitors by device, geo, time, and campaign rules. See exactly where every click goes.

Build your first route See how it works

No credit card•Sub-second redirects•UTM-safe

< 200ms

Average redirect time

Countries routable

Rule types available

99.9%

Uptime

Everything your clicks need.

Smart Routing

Route by country, device, language, time-of-day, or custom parameters. Stack rules for complex logic.

Clean Analytics

See clicks by geo, device, referrer, and campaign. No noise, no sampling, no 24-hour delay.

Campaign Pages

Spin up lightweight landing pages per campaign. Track installs, signups, or conversions inline.

Team Access

Share routes with your team. Read-only viewers or full editors. Audit log included.

API & Webhooks

Create routes programmatically. Get real-time click events via webhook. Full REST API.

Link Health

Monitor destination uptime. Auto-fallback to backup URLs when targets go down.

Three steps. Zero complexity.

Create a route

Name it, add your destination URLs, set your rules.

Drop the link

Use your ClickPlatypus link in ads, social, email — anywhere.

Watch it work

See real-time clicks flowing through your rules into clean reports.

See your routes in action.

Route performance by clicks, click-through rate, countries, and status
Route Name	Clicks (7d)	CTR	Countries	Status
ID-Morning-Slot RT-7X2K9	14,283	3.2%	ID, MY, TH	Active
TH-Mobile-Push RT-9A1F3	8,641	2.8%	TH, VN	Active
Global-Retarget RT-4D8M2	22,107	1.9%	US, ID, BR	Active
SEA-Affiliate-v3 RT-6C5K7	3,492	4.1%	PH, ID	Paused
EU-Compliance RT-2B9N1	—	—	DE, FR	Error

Top Geos

68%

14%

Other

Device Split

72%

Mobile

21%

Desktop

Tablet

Built for operators.

Media Buyers

Route ad traffic by geo and device to the highest-converting landing page.

Geo Routing Device Split A/B Testing

Affiliate Teams

Split-test offers with weighted routing. Kill losers fast.

Weighted Split Offer Rotation

GEO Operators

Indonesia-first routing with in-app browser detection and fallback logic.

In-App Detection Fallback Logic SEA Focus

Product Launches

One smart link for all channels. See which source drives real action.

Multi-Channel Conversion Tracking

Simple, transparent pricing.

Start free. Scale when you're ready.

Starter

$0 / month

For side projects and testing.

1,000 clicks / month
5 active routes
Basic geo routing
7-day analytics

Get started free

Pro

$49 / month

For operators running real traffic.

100,000 clicks / month
Unlimited routes
All rule types
90-day analytics
API & webhooks
Team access (3 seats)

Start free trial

Scale

$199 / month

For high-volume teams and agencies.

Unlimited clicks
Unlimited routes
Custom rule engine
365-day analytics
Priority support
Unlimited team seats

Contact sales

Frequently asked questions.

How is this different from a regular link shortener?

Link shorteners give you one short URL → one destination. ClickPlatypus lets you route each click to a different destination based on rules — country, device, time of day, language, or custom parameters. Same link, smarter routing.

Will this slow down my redirects?

No. Average redirect time is under 200ms. We evaluate rules at the edge, not in a distant data center. Your visitors won't notice a thing.

Can I use my own domain?

Yes. Connect any domain you own. We provide DNS instructions and handle SSL automatically. Custom domains are available on Pro and above.

Do you support UTM parameters?

Absolutely. UTM parameters pass through untouched. You can also append or override parameters per destination URL if you need to.

What happens if a destination URL goes down?

Set a fallback URL per route. If the primary destination returns an error or times out, we automatically redirect to your backup. You'll get an alert too.

Make weirdly good links.

Start routing smarter in under 5 minutes.